Web Development & Search Engine Optimisation

Oscars Pizza is a Cambridge-based pizza business with three locations. I delivered a full website redesign and rebuild to strengthen their online presence, improve usability, and increase enquiries for private hire and catering services.

Meet Our Farmers was a digital campaign designed to connect consumers with the farmers growing the wheat used in Weetabix products, with a focus on sustainability and environmentally responsible practices. The campaign was delivered across Weetabix.co.uk and social media, supported by QR codes on product packaging across Europe that directed users to a dedicated campaign landing page across Europe, allowing consumers to connect directly to the campaign landing page.

Japan Nakama is a blog and e-commerce platform dedicated to Japanese culture. This project involved a full website redesign and rebuild to improve UX, increase organic traffic, and boost revenue. Ongoing SEO work covers both technical optimisation and content strategy to support continued growth through search.

The Cambridge Punt Company offers boat tours through Cambridge University in a competitive market. I designed and built a new website to improve UX, site performance, and Core Web Vitals, alongside targeted SEO and a full Google Ads restructure to increase visibility and drive advance bookings. The site now ranks in the top five results for key target keywords.

The National Equality Standard (NES) provides organisations with a framework to assess and improve equality, diversity, and inclusion practices. Working with partners including the UK Government and organisations ranging from SMEs to multinational corporations, NES required a modern and secure digital presence.

Following the launch of a new site and rebranding, both an SEO and PPC campaign were undertaken. The primary goals were to attract a younger audience to the world of classical music, increase ticket sales for upcoming events, boost online donations, and increase the number of online inquiries via form submissions.

Remember Cambridge is a tourism website offering information and ticket bookings for attractions and activities in Cambridge, UK. I was responsible for the full design, build, and content creation of the platform, delivering a user-focused experience that supports discovery and advance ticket purchases.

Sygma Security provides security and fire alarm systems to businesses across the UK. This project was delivered in two phases. First, I conducted a technical SEO audit and implemented fixes to resolve indexing issues, redirect chains, and broken links that had caused a decline in organic traffic.